Context and Intention:
The Rhetorical Bases of AI, SI, and AGI
(202x)
The 20th century philosopher Richard McKeon understood that the present epoch was going to be defined by verbal and technological ingenuity, novel forms of communication, ersatz audiences, instantaneous dissemination, and immediate reaction. And though he could not foresee the rise of artificial intelligence, his view of technology (and of technologizing) provides a framework for understanding how artificial intelligence shapes and revalues textual expression, where commons terms such as text, author, audience, invention, imitation, story, and argument take on new meanings in the Age of AI. In fact, the struggle literally "to come to terms" with fundamental change by reworking language to domesticate novel realities inevitably reorganizes what we know by clarifying the semantic confusion between the old and the new. For McKeon, confusing terminological histories, like all semantic ambiguities, can be “productive as well as insidious, sources of insights as well as of errors.” The advent of artificial intelligence has redefined the common terminology of textual expression in both productive and insidious ways. The framework he constructs to address the resulting ambiguities begins with a reconfiguration of three linguistic arts that are the sources in one way or another of modern philology. From them, McKeon invents a unique approach to analyzing, articulating, and reconciling contested interpretations of reality.